Why should you attend IdeaWorks?

Our Top Ten List

10. Hear what major business writers are saying and expand your thinking
9. Decide if you (and other business leaders) believe what they’re saying
8. Discuss with others the local implications of major trends
7. Learn some new thinking processes to digest new concepts
6. Discuss Tom Peters’ major trends shaping our world from his book Re-imagine
5. Discuss Dan Pink’s list of survival skills from his book A Whole New Mind
4. Discuss Tom Friedman’s ten flatteners from his book The World is Flat
3. Share experiences with a wide variety of leaders
2. Clarify your thinking and make yourself a better leader
1. Applying one new idea could be the key to your organization’s success

Includes lunch and happy hour!

How do you plan to spend Ground Hog Day? Will you repeat the same old events, the usual daily routines--or will you do something different? What if you could spend the day obtaining knowledge and information that could transform your business?

If you are anything like me, you simply do not spend enough time thinking or looking outside your business. Most of us are immersed working in our business. As a result, we fail to spend even a modest amount of time looking at the world around us to ponder the trends and opportunities that exist. What if you spent just one day spotting and analyzing trends and information?

• You would think about new opportunties that exist in the marketplace -- for selling, hiring, serving or partnering.
  
  
• You may identify a threat that is looming.
  
  
• You would have better information to use for your 2007 (& beyond) planning.
  
  
• You might identify an emerging market that is ripe with new prospects.
  
  
• You might gain insights that lead to a refinement or a modification to one of your existing products or services to increase its value and appeal to your customers.
  
  
• You might be inspired with a new way to articulate your unique value proposition ... new language that resonates with the times.
  
  
• You might even come away with an idea for a whole new offering ... a new product, service or company ... that is positioned to capitalize upon the trends that you spotted (i.e., the really big, breakthrough idea!)

That is precisely what I'll be doing, and I have the opportunity to invite you to join me and other forward-thinking leaders for a one-day workshop that will be led by Rob Godbey, a brilliant business analyst and consultant, who you may know. He works for clients, large and small, around the globe.

IdeaWorks - Business Thinking for a New Age
Friday, February 2
Univ. of Charleston - Frankenburger Art Gallery
8:00 a.m. to 6:00 p.m.